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Statistically speaking, professional football players, with the notable exception of goalkeepers, are facing an average of 59% of their adult working life with no foreseeable earned income - can you really blame those players for endeavouring to maximise their earnings potential during this relatively short career period? It follows therefore that football players, in the main, are sensitively insecure individuals. Paradoxically, earning upwards of £20,000 per week does little to alleviate their long-term concerns. Such exorbitant financial demands (and, in turn foolishly, the major clubs acceding to those demands) have all but bankrupted our game. However, the task of steadying the players and calming the football clubs (in both cases relating to money haemorrhaging out of the game) will not be accomplished overnight. The 'Parklife' incentive encompasses a comprehensive career management programme that incorporates all development aspects of a young, professional, player’s life: if he improves and grows as a man, then he cannot fail to improve and grow as a player. That logic cannot be faulted. So, here at ShowTime, we are Career Managers - not just deal makers. My personal approach stems from over thirty years involvement within the music business, where deal-brokering forms only part of the comprehensive management service that is furnished to the client. There is a glaring need to re-establish a professional benchmark relating to the treatment and management of professional football players, particularly those just embarking upon their career. Naturally, there is much more to 'Parklife' than I am willing to divulge here. The dark waters of football agency are notoriously shark-infested; therefore I suspect that any unrecognisable fish may be set upon by the hunting pack! For the meantime, I continue to seek out similarly intentioned individuals/institutions that are in a position to assist me with the creation of such projects as 'Parklife' - and many others along similar lines. In no way is this a quick-buck operation. It’s less a “game of two halves” and more a “life of two halves”.
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