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Statistically speaking, professional football players, with the notable exception of goalkeepers, are facing an average of 59% of their adult working life with no foreseeable earned income - can you really blame those players for endeavouring to maximise their earnings potential during this relatively short career period? It follows therefore that football players are invariably, in the main, fairly insecure individuals. Paradoxically, earning upwards of £20,000 per week does little to alleviate their long-term concerns. Such exorbitant financial demands (and the major clubs foolishly acceding to said demands) have all but bankrupted our game. However, the task of steadying the players and calming the football clubs (in both cases relating to money hemorrhaging out of the game) will not be accomplished overnight. The 'Parklife' incentive encompasses a comprehensive career management programme that incorporates all development aspects of a young, professional, player’s life: if he progresses and grows as an individual, then he cannot fail to progress and grow as a player. Indeed, there is life after thirty-five years old (on average) for an ex-professional football player and – out of desperation – that vocation need not necessarily have to default to that of football agent. So, here at ShowTime, we are Career Managers - not just deal makers. My personal approach stems from over thirty-five years involvement within the music business, where deal-brokering forms only part of the comprehensive management service that is furnished to the client. There is a glaring need to re-establish a professional benchmark relating to the treatment and management of professional football players, particularly those just embarking upon their fledgling career. Naturally, there is much more to 'Parklife', than I am willing to divulge here. The dark waters of football agency are notoriously shark-infested; therefore I suspect that any unrecognisable fish may be set upon by the feeding pack! For the meantime, I continue to seek out similarly intentioned individuals and/or institutions that are in a position to assist me with the creation of such projects as 'Parklife' - and many others along similar lines. This is, in no way, a quick-buck operation. I don’t have a huge amount of time left, so let’s get started. |
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